Brand strategy for Convoy: a leading financial planning services provider

Please use this identifier to cite or link to this item: http://dspace.cityu.edu.hk/handle/2031/691

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DC Field	Value	Language
dc.contributor.author	Leung, Cato Sze Man (梁思敏)
dc.contributor.author	Li, Roy Ching Yeung (李征洋)
dc.contributor.author	Ng, Ricky Ming Tak (伍明德)
dc.contributor.author	Tam, Heidi Hoi Yi (譚凱兒)
dc.date.accessioned	2006-03-08T07:46:25Z
dc.date.accessioned	2017-09-19T09:18:29Z
dc.date.accessioned	2019-02-12T08:42:07Z	-
dc.date.available	2006-03-08T07:46:25Z
dc.date.available	2017-09-19T09:18:29Z
dc.date.available	2019-02-12T08:42:07Z	-
dc.date.issued	2006
dc.identifier.other	mkt2006-001
dc.identifier.uri	http://144.214.8.231/handle/2031/691	-
dc.format.extent	157 bytes
dc.format.mimetype	text/html
dc.rights	Access is unrestricted.
dc.rights	This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.title	Brand strategy for Convoy: a leading financial planning services provider	en
dc.type	Article	en
dc.contributor.department	Department of Marketing	en
dc.description.award	Won the 2nd runner-up in the Convoy Business Administration Paper 2005 organized by Hong Kong Federation of Business Students	en
dc.description.fulltext	Award winning work is available.
Appears in Collections:	Student Works With External Awards

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